Endüstriyel İçerik Pazarlaması ve SEO

Consultancy is a service we provide for industrial manufacturers by a team with many years of experience in production, sales-marketing, international marketing, and business development. Today, the machinery manufacturing sector needs improvement in both production and sales-marketing channels. These improvements are grouped under the following headings. Our target sector is industrial planes, our field of work is companies that produce industrial products.

The content marketing approach of firdavat.com consultants within the framework of industrial marketing will be as follows:

RESEARCH:

Industrial Marketing Research :

Research is extremely critical for every marketing campaign. We are all swimming in a sea of data. There is more information than ever before. Therefore, determining and managing priorities is quite difficult. As firdavat.com, our approach to consulting with institutions begins with research aimed at evaluating the current situation. We size the process as the inside, competitors, past efforts and future opportunities .

Through a combination of executive interviews, internet searches, unique product analytics and competitor analysis, firdavat.com compares the market situation and your position in the market. It also reviews the following; looks at the market terminology of the products and verifies the information in terms of industry standards.

By reviewing current and recent marketing efforts to learn from successes and mistakes, the leverage for success will be to identify and define failures. The machinery and manufacturing sector is stalled in production-based processes, looks defensively and cannot move the ball forward rapidly. At this point, digital marketing will shed light on the machinery world with its almost 100% measurable dynamics.

PLANNING:

Where do you want to see the company?

Even the greatest technologies are merely tools, designed to advance specific goals.

Research tells us where we are going and where we stand, but our most important stance is “where do we want to go?”

Setting this goal focuses and aligns our collective marketing efforts and helps us achieve our goal.

Taking what we learn from this research step, firdavat.com will work with you to identify opportunities and design a marketing strategy that addresses specific issues and problems.

Determining the defined segment within the general market will ensure that the positioned message (strategic message) is delivered to each addressee. It will be a tailored suit for each addressee.............>>

The question “who?” helps answer the question “what.” It’s critical that customers know the robustness of the answer to the question “who” when making purchasing decisions.

Your previous website visitors do not find you reliable due to poor planning. They are looking for solutions to problems or are looking to grow their business with you.

At every stage of the purchasing process, the targeted (defined) information must be transmitted to the customer without interruption because this information feeds and defines the qualified expected information of the purchasing process by the customer.

This way your sales force gets the right timing. Being in the right place at the right time is not a coincidence, it is a matter of planning!

DESIGN:

Industrial Marketing Design

So how do we turn an industrial marketing plan into reality?

We know that you have complaints about the subject in question. Planning without concrete defined steps and specific actions is nothing more than wasted sweat. Advice, even good advice, depends on the implementation of specific defined steps in relation to this subject.

Firdavat.com has this opportunity to implement experience and recommendations. We were in this market with our experience long before the emergence of the issues of improving internet searches (SEO).

Our consistent and long-term structure and deep connection to the industrial production market allow us to use the necessary tools in online marketing as a system.

Your website is the cornerstone of your online directory (system). Firdavat.com designs your company's story directly with your managers in your company. Firdavat.com visualizes your marketing plan within the search activity. Firdavat.com produces new tools and uses existing tools by redesigning them according to their purposes. It makes your site visible by creating compelling (must have) content and effectively using social networks as leverage in the targeted market.

By using useful marketing automation (SEO, Google Analytics, Adwords etc.) the interaction on your web site is captured and tracked. Automatic responses for initial research allow the sales force to reach qualified potential at the right time (instantly). Processing qualified precursor data brings you to the forefront against unfair (fake SEO studies) studies of other websites. It allows you to spend less power and climb the online sales interaction steps faster for big conversion (e-conversion).

In the final step, it is combined with the information coming from the customer relationship management (CRM) tool, making it possible to research and create answers from the company's database.

IMPROVEMENT:

"Nothing decays faster than knowledge"

Search Engine Optimization

Even the best industrial marketing plan (even the perfectly designed one) was designed in a moment in time. Even that moment is consumed quickly and its vitality is lost. Information is a quickly consumed value.

The first step is a user-friendly design, rich content, simple and aesthetic appearance. Regular, continuous updates will make your site permanent and successful. Creating a sustainable community with fresh content creation and interactive social media is valuable to Google and other search engines. This effort will not go unrewarded. This virtuous cycle is invaluable. With patience and perseverance, high rating rates can be achieved and maintained continuously.

Some search engine facts to keep in mind:

80% of internet users click on organic listings. (20% click on ads)

65% of Internet users click on links that appear most frequently on the first page.

90% of Internet users do not go beyond the third page.

Firdavat.com audits your website by researching your comprehensive keywords, analyzes your competitors, and converts them into qualified traffic with strong SEO strategies. Firdavat.com consultancy is not far from the system called Pay-Per-Click (PPC) or Cost-Per-Click (CPC), but we are in favor of organic searches. However, every customer is different and weighing the needs of the customer and reaching a successful balance scale is our first priority.

Firdavat.com adopts a white-hat, honest approach in terms of SEO methods. In short, those who adopt other methods to deceive the search engine should be reminded of the Turkish proverb: "The liar's candle burns until nightfall."

Although slow and steady, there is no guarantee that organic search improvement is a relatively low-cost long-term process. The work done can provide you with more than your efforts when you least expect it, if you have the necessary budget and resources.

ANALYSIS (ANALYSIS):

“No wind helps a ship without a course.” Proverb

If you don’t know where you are going, no path will help you. Determining your goals is a critical first step. Not paying attention to this data when determining the progress value on the goal will rarely result in success along the way. It also allows for success to be defined at the beginning of the process……………………………………..

Firdavat.com consultancy focuses on monitoring and analysis tools for the industrial production marketing sector. Successes act as leverage. Continuing the feedback loop allows us to obtain more effective information about our work and leads us to better results.

CONTENT MARKETING

What is Content Marketing?

Content is anything that is created or uploaded on the internet as words, images, graphics, audio, video. It is a way to attract the attention of potential customers and engage them. (Remember, nothing is lost on the internet.) Therefore, the benefits of good content are:

*It allows you to rank higher on Google (your SEO reputation score increases)

* It initiates the relationship between the brand and the customer, which is now an important channel for the customer to have direct access to technical information in the machinery industry.

*It draws attention to the brand and arouses curiosity. Studies have shown that only 25% of the time spent on the search engine is spent searching, while the remaining 75% is spent on valuable content. For this reason, search engine (SEO) improvement is also extremely critical.

*It increases sales because valuable content is the most trusted thing after acquaintances' recommendations in research. In terms of reliability percentage; Valuable content ranks second with 58%, right after acquaintances' recommendations and consumer opinions.

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There is very little original content in the machine manufacturing sector. It is especially difficult to find content in Turkish. Therefore, numerical (digital) content created with a technical and impressive language and fluent style gives the target audience what they want while also placing the brand or product in the content. Thanks to this method, where the product or brand is introduced in the best way and in detail, a healthy communication is established with the customer.

We observe that most of the manufacturers in this sector use the Youtube video search engine (the world's 1st video search engine and the world's 2nd largest search engine after Google) only for entertainment purposes. Here, video should be seen as small-scale productions aimed at creating technical information beyond purely promotional videos. However, we usually come across low-quality promotional videos. The data obtained by Nielsen shows that 28% of consumers who enter the internet access videos even from mobile screens. We produce solutions on these issues for the preparation, planning, positioning and realization of videos that will attract the attention of customers.

A successful mobile content strategy for technical products...

According to research by Nielsen, the rate of connecting to websites from mobile devices has increased by 77% compared to previous years. Desktop users are 9.56% behind mobile users. Considering this rapidly changing momentum, it is vital to quickly access detailed and direct information such as technical products.

The usage rate of mobile applications (mobile-friendly e-bulletins, applications, technical information and sites), especially in intercompany marketing B2B, is quite high. You can make your services more efficient by improving your content marketing strategy on the mobile channel. Evaluating the 5 tips we recommend on this subject will increase your mobile improvement (optimization) success.

1- Keep up with mobile devices; try to shape your content in line with the changes created by the speed of mobile technology. In the machinery sector, most websites do not open on mobile screens or the site design is not designed for touch screens.

1- Localize the content;

3- Believe in the power of video marketing; In addition to the information explained above, if you associate the tags of the prepared video with your content, you can also get good results in search engines.

4- Produce original and simple content; Mobile users value the fluidity and quality of the content. Especially in technical information, instead of long articles, explanations, and promotions, try to prepare simple bulletins (including e-bulletins). If originality is assumed to be one of the most important criteria in the Google algorithm, it would be useful to pay attention to this point. Keep in mind that the more people you reach, the higher your rankings in searches.

5- Pay attention to the title selection; One of the most important ways to increase the quality of your content is to choose the right and effective title that can be viewed with instant attention from small screens such as mobile. Therefore, your title should be directly relevant to your target audience, answer your customer's question "What is in it for me?", be in line with technical tendencies, create emotional excitement in the reader and contain evidence.

If you would like to benefit from our content marketing consultancy service, please click this form .

PROCESS IMPROVEMENT

IMPROVEMENT OF CONVEYOR SYSTEMS IN PRODUCTION FLOWS